ero jam malaysia hero banner


Brand Story

Hero is an international company founded by a Swiss family, with a rich heritage of more than 130 years’ experience of conserving fruit and vegetable based products and making them convenient to consumers. The Hero brand was launched in 1910. Interestingly, the name is derived from the first two letters of the partners’ names HEnckell and ROth.

Since the beginning of its foundation in 1886,  many brands have joined the group. Over 4,300 employees are globally committed to the values of Hero Group and work passionately at every step of the process.

Hero’s mission is built upon this heritage and commitment to making the best possible products with natural ingredients.

Swiss Quality Jams and Preserves since 1886

Hero has been making natural Swiss quality jams and preserves since 1886. It takes pride in its recipes that are crafted with honesty and integrity. Each product is created to relive unique moments of happiness with family and friends.

Hero jams contain only the necessary ingredients to ensure a fresh and intense fruit flavour. Each jam recipe contains only 4 ingredients: Fruit, fruit pectin, lemon juice and sugar.

Hero products are 100% natural and free from artificial colours, flavours and preservatives.

Product Categories:

  • Jams
  • Preserves
Country of Origin Switzerland



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