When entering the Malaysian market, one of your primary concerns will be selling your food product. The best way to do this is through a food distributor that focuses on your country or industry and has the experience you need to sell your product quickly and effectively. Here are some tips on choosing the right distributor when entering the Malaysian market and some tips on what makes an excellent distributor.
Select the Right Food Product
1. Consider Different Taste Profiles
One of the most important things to remember when entering the Malaysian market is that you will be responsible for creating demand for your product in a foreign country. Since no one knows your product as well as you, it is important to thoroughly test it before putting it on the market.
Each market will have different taste profiles and a product that does well in one market might not in another.
Before entering the market, you will want to conduct taste tests and focus groups on determining what current consumers in that country might think of your product.
Choosing a Food Distributor in Malaysia
2. Get a Good Food Supplier
In Malaysia, especially in the food service industry, local producers are given preference over imported goods. To get your product into a distributor’s warehouse, you will need a good supplier to provide you with quality products at an affordable price. Locating such a supplier is important for the health of your business since you will want to be sure that you are getting what you asked for and at a fair price, so there are no issues later on down the road.
3. Select a Food Distributor
The dealer you decide to work with should have a good reputation and be able to provide sales support that will help you get your business off the ground. It is important to use a food distributor that has experience in your industry or that focuses on the region you are entering. This will make things easier for you, as the dealer will have knowledge about the marketplace and can provide you with information about who their clients are and how to reach them. They can also provide you with customizable advertising materials and other materials to help you get your product out into the world.
4. Arrange Space for the Goods
When you enter the Malaysian market, you want to get your product in front of as many consumers as possible. You must find a distributor that can help you with this by providing you with a warehouse, storage or other space where you can store your products and transportation for them. The local distributor can handle getting your products on shelves and in customers’ hands and transporting them to different locations. The distributor will also help you develop sales promotion materials and other materials that will help you reach your customers.
5. Arrange for Funds
If you are entering the Malaysian market with a distributor and need funds to get your product on the market, you will want to talk to the distributor about placing an order. The good thing about distributorships is that they often have money on hand that they can use to purchase your product and start marketing it. The distributor will want to know what terms you are looking for and if you can provide any collateral to help them obtain your business. The distributor will also offer financing options to help you get your product sold faster.
The best way to get your product into the Malaysian market is to advertise it in the local media. This can be done through newspapers, magazines and other advertising materials. You will also want to make sure that you are advertising online so that people in Malaysia can see your product. This will allow you to gain an audience and make things easier when it comes time to sell your product. The more people see your product, the more likely you are to sell it.
7. Create a Database
You will want to make sure you have a customer database that allows you to keep track of all your customers. This will allow you to reach out to them and remind them about your product when it is time for your next sale. This is important because people are usually busy and may forget about you if they do not hear from you on a regular basis.
Selling in Malaysia is similar to selling in any other place, but there are some things that you may want to think about before entering the market. The department limits the number of foreign corporations that can enter the country and requires that each person operating a corporation in Malaysia must have a local partner. The brand should have a recognisable name, and it is important to have clear, concise and compelling marketing materials, so you don’t overcharge your customers.