De Zhuang started in 1999 in Chongqing, the undisputed home of mala hotpot. What began as a single hotpot restaurant led by founder Li Dejian quickly grew into a fully integrated food group rooted in authenticity and flavour craftsmanship. From restaurant floors to production facilities, De Zhuang built its expertise on ingredient quality, process discipline, and a relentless pursuit of true Szechuan taste. 

Over two decades, the brand has become a leading name in the Szechuan food industry, known for developing patent-backed expertise like the Li’s Spicy Degree scale – an official standard adopted in Chongqing to quantify spice levels in packaged products. 

Today, De Zhuang represents more than just heat. It stands for authentic Chongqing hotpot culture, bold flavours and shared experiences, brought to life through a curated range of hotpot bases, condiments and pantry essentials. Our products are crafted to make genuine Szechuan taste accessible at home, whether you prefer mild savoury broths or intense mala spice. 

De Zhuang is now enjoyed in many countries worldwide, with products distributed internationally and designed to help you bring the communal joy of hotpot to every table.

Our Philosophy

We preserve the soul of Chongqing hotpot while innovating for modern kitchens. Each base and seasoning is a balance of carefully selected ingredients, bold spice and authentic technique. With De Zhuang, you’re not just cooking a meal; you’re continuing a story shaped in the streets and boiling pots of China’s spicy capital.

What Makes Us Different

• Authentic Origin: Created where Szechuan and Chongqing culinary culture was born. 

• Proven Spice Standard: Li’s Spicy Degree gives you control and clarity over heat and flavour. 

• Quality You Can Trace: From ingredient sourcing to production, quality is engineered, not marketed. 

• Global Reach: Loved by cooks and hotpot lovers in markets around the world.