BRAND STORY Pepperidge Farms For Pepperidge Farm, baking is more than a job—it's a real passion. Each day, our bakers take the time to make every cookie, pastry, cracker and loaf of bread the best way they know how... by using simple, good ingredients like real cheddar cheese baked into our Goldfish® crackers. It's the little things that make simple food taste special. They quoted “we believe in doing things right, and we just happen to love it”. Country-of-Origin United States Quick Facts Started from a Mother's Love Margaret Rudkin had never baked her entire life. One day, the doctor told her that her youngest son's allergies and asthma meant that he could only eat freshly baked whole wheat bread with no preservatives. So she did what any mother would do and starting baking. The rest is history.