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BRAND STORY
Old Spice

Procter & Gamble’s Old Spice is the quintessential men’s grooming brand. With more than 70 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant/deodorant stick and body wash brand with guys of all ages. Old Spice brings authenticity, performance and confidence to male grooming and offers a wide product portfolio for today’s man, including anti-perspirants, deodorants, body washes, body sprays, after shaves and colognes.

Country-of-Origin
United States

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Quick Facts
#1 Male Body Wash & Deodorant in US

According to Nielsen Old Spice is the #1 Body Wash and deodorant in the US. P&G calculation based in part on sales data reported by The Nielsen Company through its Retail Scantrack Services in the US market to which P&G subscribes for the Personal Cleansing Category for the latest 52 Weeks (52 W/E 01/02/16).

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